POSist expands its cloud-based catering platform for the restaurant and catering industry
In the last six months, 40% of customer inquiries for POSist were for Cloud Kitchen Management software
As the industry braces for a comeback after Wave 2, restaurants are fundamentally reinventing the way they do business – digitally and through technology – to keep their operations running smoothly, improving their bottom line, and continuing to serve their people. clients.
According to the POSist Restaurant Industry & Market Evolution (PRIME) report, 40% of restaurant-restaurants in India have started offering delivery services after the first wave of COVID-19. Established restaurant chains and QSRs are experimenting with hybrid business models that combine on-site dining, delivery and take-out into a single experience, creating multiple revenue streams and reducing the burden on margins.
In international markets, POSist has seen a similar trend expanding its customer base into four new regions over the past year, including Colombia, UK, Indonesia and Malaysia. In total, the company added 1,200 new restaurants to its customer base, now serving 9,000 outlets in 35 countries. POSist serves the world’s leading restaurant brands including Carl’s Jr, Jamie’s Italian, Barbeque Nation, Taco Bell, Lite Bite Foods and The Belgian Waffle Co.
Recently, the company has launched several products to meet emerging trends in the restaurant industry. POSist is recognized as one of the top 10 Indian software companies in the G2 list of bestsellers in India for 2021.
Empower restaurants to implement cloud kitchens
Although cloud kitchens have already gained prominence in India, more restaurants have started to pivot to this model after COVID19 due to lower installation costs and improved margins. Even before COVID-19 hit, online orders were already at an all time high. According to a report by Google and the Boston Consulting Group (BCG), India’s online food ordering industry is expected to be worth around US $ 8 billion by 2022.
POSist Cloud Kitchen Management software empowers restaurants with cloud-based point of sale, online ordering, integrations, restaurant marketing suite, kitchen management, helping them build a profitable brand. Using POSist, operators can manage multiple kitchens and brands using its central dashboard and facilitate orders from third-party food aggregators from all major delivery services, as well as their own delivery platforms. online and mobile ordering. In the past six months, 40% of worldwide customer inquiries for POSist were for Cloud Kitchen Management software.
Opening of new sources of income with a D2C channel (direct to consumer)
Catering is nourished by the relationship with customers. Having a website gives the restaurateur the advantage of gathering critical customer information, ordering patterns, and information about their likes and dislikes, which can create better engagement. Additionally, POSist online ordering offers a range of customizable restaurant website layouts to provide a personalized experience for their customers by showing them designer menus with photos, rich content and web browsing. easy to order.
Restaurants can use online ordering software by integrating with customer relationship management (CRM) tools and third-party applications such as loyalty programs, mobile wallets, and cloud telephony, among other services, to generate more income. In addition to the already existing food aggregation channels, having an internal website helps build branding and amplifies revenue opportunities. It’s a win-win situation for restaurants and customers.
Digital control for a touchless dining experience
POSist was one of the first to introduce an end-to-end digital control system to help restaurateurs minimize physical interactions between customers and servers in a restaurant setup. The technology stack includes QR code ordering, a WiFi-based ordering system hosted on the restaurant’s network, and digital invoice and payment receipt solutions to reduce physical contact at all possible touchpoints in a restaurant.
“Fast food is a dynamic industry; brands must constantly adapt to market trends. We wanted POSist to remove some of the most common hurdles restaurant staff face to streamline backend operations and make order management efficient, ultimately delighting our customers, ”said Sumit Arora, CIO, Taco Bell India (Burman Hospitality). “We were always looking for a platform that is easy to maintain, easy to upgrade, and doesn’t hamper the customer experience. POSist offers a robust front and rear solution with an excellent customer service experience and we are delighted to see how POSist has lived up to our ambition and growth.
A unified application market ecosystem to bridge the technology gap
POSist also presented its application market for the catering industry. The POSist Marketplace enables restaurants to quickly discover and install trusted third-party applications to make front and rear operations more efficient. The market currently has over 150 technology partners offering online ordering platforms, digital wallets, cloud phone software, table reservation platforms, loyalty programs and delivery integration with the best. online food aggregators around the world. Across the marketplace, POSist works with leading industry technology players such as Deliverect, Paytm, Zomato, Urban Piper, Mymenu, Mobikwik, Xeno, Thrive, among others.
“It has been a difficult year for restaurants. Like all industries, the restaurant industry must take control of the future, focusing on adapting strong business models backed by technology and innovation. COVID19 has leveled the industry landscape across the globe, and we’re excited to see the Indian restaurant industry taking a step forward, ”said Ashish Tulsian, co-founder and CEO of POSist. “With POSist, a cloud-based restaurant technology platform, our goal has always been to provide restaurants with robust yet easy-to-use tools in a single, streamlined platform to manage restaurant operations, so you can focus on preparing good food.
Disclaimer: This is a company press release. No LM journalist is involved in the creation of this content.
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