New hotel opens in Cebu City as occupancy rates rise

NEW HOTEL. Photo shows the press conference at the launch of Noble Cebu, the newest hotel to open in Cebu City at a time when the hospitality industry continues to see rising occupancy rates. This hotel, owned by the Grand Group, is giving a boost to Cebu’s hospitality industry. /contributed

A NEWLY opened hotel, The Noble Cebu, is supporting the recovery of the hotel sector in the Cebu metro area, which continues to benefit from increasing occupancy.

Industry stakeholders have predicted that tourist arrivals are now on the rise as the government has slowly eased restrictions.

Noble Cebu, which opened on Sunday, June 12, 2022, is owned by the Grand Group of Companies and is its first serviced residence business in Cebu City.

“The Noble brand is part of our expansion plan for our Grand Regal Hotel and Resorts portfolio,” Ryan Bernard Go, president of Grand Land Inc., said Friday in a statement.

Go explained that Noble is the company’s limited-service lifestyle brand.

“This is a new generation of affordable luxury focused on the local living experience,” he said. “We have seen Airbnb’s growth in our projects with travelers blending business, leisure and seeking the local experience in their place of stay.”

According to Go, they saw the opportunity in this type of market and so the company decided to develop the Noble brand.

Having a management company operate the hotel has also met the need of their property buyers who are looking for someone to manage their units to fulfill their potential, he added.

Le Grand Groupe has called on Quantum Makati Residences and Resorts to manage the hotel. The Management Company is a leading serviced apartment (hotel condominium) management company established in 2000 that provides high quality services to its managed properties in the Philippines. It manages serviced apartments in Makati and other parts of the Philippines.

The 38-story hotel and serviced residences have 100 guest rooms, divided into two room categories – the Deluxe Standard Room and the One-Bedroom Deluxe Room.

The standard deluxe room of 22 square meters (m²) has two single beds with cable TV, a refrigerator and free WiFi. It is priced at P2,750 nett per night including free breakfast.

On the other hand, the one-bedroom deluxe room has a spacious 32 m². space with a living room, a dining area and a kitchenette. It also has a cable TV, fridge and free Wi-Fi. The room rate is 3,700 pesos per night and also includes free breakfast.

Serviced residence amenities include a swimming pool, gym, themed garden, children’s playroom and outdoor play area, as well as four high-speed elevators. For fitness enthusiasts, the hotel has a fitness center and also offers a jogging course.

The hotel plans to open its rooftop restaurant and resto-bar in October this year.

In addition, it has functional spaces that can accommodate 80 to 100 people and a meeting room that can accommodate up to 20 people.

Noble Cebu is strategically located just five minutes from Cebu Computer Park and close to Cebu’s business district. It would take between 25 minutes and 45 minutes to travel to and from the airport, depending on traffic conditions. (CSL with PR)

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