How much did Jennifer Lopez and Shakira earn for their Super Bowl performance?


January is over and the biggest televised event of the year is almost back. The NFL may be the authority on professional football, but what it really knows how to make money. He’s the GOAT among US sports leagues, grossing over $ 14 billion a year on average – and he wants to bring that number to over $ 25 billion by 2027. Although audiences have shrunk in recent years years, the Super Bowl is still the most-watched television event of the year in most years, attracting just under 100 million viewers in 2019.

Everything about the big game is designed to be a show, and this is especially true for the halftime show. Since the ’90s, the NFL has reserved the world’s greatest superstars to perform. For the next Super Bowl LIV, Shakira and Jennifer Lopez will be on the front page together. So how much money will come out of the deep pockets of the NFL for the two singers?

Basically zero.

Super Bowl performers are covered by their expenses and production costs, but Shakira and Lopez will not receive payment for the show itself. Performances are typically around 13 minutes long, but are often physically demanding 13 minutes of incredible flying feats or dance formations. That’s right – Shakira and Jennifer Lopez work for the show.

Online Communities calling out and shaming people who try to pay in exhibitions have become popular recently. But the point is, when it comes to the Super Bowl halftime show, the show really pays. After Lady Gaga made headlines in 2017, her total album sales are said to have jumped nearly 2,000%, with her latest album, Jeanne, with an increase of 1552%.

The NFL views the halftime show as a free promotion – an advertisement for superstars who already have the money (CelebrityNetWorth estimates Shakira is worth $ 300 million and Lopez is worth $ 400 million). So the halftime show could be a good deal from an artists’ point of view: a 30-second commercial during the Super Bowl cost as much as $ 5.6 million this year. Based on these calculations, the rumor that he wanted to start charging artists to perform makes some sense. This year, the NFL is even planning to release the halftime show as a “live visual album” on streaming platforms.

But are the potential costs of a halftime show worth it to increase album sales? After all, despite evidence of massive increases in sales after playing the Super Bowl, Rihanna and Cardi B turned down the gig, citing the NFL’s treatment of Colin Kaepernick as the reason. Pink revealed during an interview with Billboard that she didn’t like the idea of ​​performing in the halftime show, not only because she wanted to show solidarity with Kaepernick, but also because to appear. at the center of such an important event brings too much negativity on social media. “Everyone who does are so persecuted,” she told Billboard.

The NFL is clearly aware of the anger leveled at it for the treatment of Kaepernick during its national anthem protests, and it is working to repair its public image. Last year, Jay-Z, a Kaepernick supporter who claims in the song Apeshit that he once turned down the Super Bowl, became the NFL’s live music entertainment strategist. The move was meant to signal the league’s commitment to social justice, but there are many skeptics. We don’t have a list of all the performers Jay-Z considered for this year’s halftime show, but we do know that Gloria Estefan was one of them. She declined the opportunity, claiming that she had been accommodated twice before and that it was “stressful”.

In September 2019, Shakira (who signed to Jay-Z Roc Nation’s label in 2012) and Lopez were announced, and while we’re not sure exactly what the performance will involve, the two promised it would have a message. stimulating. Super Bowl LIV will be the first time two Latin women will headline the halftime show. It remains to be seen whether the combined impact of Jay-Z, Shakira and Lopez will convince people that the NFL is serious about becoming more race-aware in America. Perhaps in particular, the product of the national anthem and America the Beautiful The performances will go to the NFL’s new Inspire Change initiative, which aims to advance education, police-community relations and criminal justice reform.

It’s unclear how much the NFL pays Jay-Z for his advice. The league will continue to pay its celebrities with the attraction of the 100 million people who will watch them live. But now, with the NFL so overwhelmed by controversy, that exposure could come at a cost.

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