Arby’s has beef with McDonald’s on a fish sandwich

Photographs courtesy of Arby’s

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Welcome to RB’s weekly roundup of the latest developments in restaurant marketing.

Arby’s broadcast a beef with McDonald’svia a freshly released diss track from rapper Pusha T, promoting his new Spicy Fish Sandwich.

The rapper, known to his fans as King Push, shared the 75-second video this week on Twitter, which includes lines such as “Filet-O-Fish is **** and you should be disgusted” and “How dare you sell a square fish, asking us to trust it?”

Pusha T has a long-standing relationship with McDonald’s. He has long claimed that he and his brother, also a rapper, had a hand in writing McDonald’s popular ‘I’m Lovin’ It’ jingle nearly two decades ago, but weren’t paid enough. for their efforts.

“I’m the reason the whole world loves her, now I gotta crush her,” he says in Arby’s rap.

By midday Wednesday, the Filet-O-Fish diss track had been viewed over a quarter of a million times on YouTube and Tweet by Pusha T (which included the hashtag #ArbysPaidMeButIWouldSayThisAnyway) had been shared over 22,000 times. On Twitter, the video has been viewed more than 5.7 million times.

Feuds between restaurant chains, especially on social media, have long been a favorite marketing gimmick.

Hopefully, in the interest of sales of Arby’s new sandwich, none of the brand’s customers dropped the diss tracks for Lent.

Anyway, Arby’s now apparently has the meat…and the beats.

Take a look at Arby’s diss track video


Dasvidaniya, Moscow mule

mermaids renamed its popular cocktail Moscow Mule, out of respect for the war in Ukraine.

The lime and ginger drink is now called American Owl. And the casual dining chain is encouraging customers to round up their tabs to help with the humanitarian relief effort in Ukraine.

Russia’s invasion of Ukraine has caused some restaurants to rethink their personality.

Taste of Europe in Arlington, Texas, concealed the word “Russian” on its sign and renamed its menu to “Eastern European” instead of Russian, according to media reports.

And some restaurants have removed the Canadian dish called poutine from menus because its name sounds too much like Russian President Poutine.

Loyalty is king

Hardee’s and Carl’s Jr. launched My Rewards Wednesday, a new in-app loyalty program for both fast food chains.

Loyalty members get 10 stars for every dollar spent, with free food available at 150, 300 and 500 stars, parent CKE Restaurants said in a statement. The chains offer free food, exclusive offers, and other incentives to entice diners to join the rewards program.

Sandwich chain Quiznos Wednesday launched a redesigned “Toasty Points” rewards program to provide “more control when redeeming the points they’ve earned,” the brand said in a statement.

Quiznos diners earn one point per dollar spent and can redeem them on a tiered system. For 25 points, for example, they can get 15% off an order. For 100 points, customers can score a free 12-inch sub.

The Human Bean adds a CMO

Medford, Oregon-based coffee chain The Human Bean has hired Janie Page as chief marketing officer, according to an announcement this week.

Page has worked for a major Papa John’s franchisee, as well as in marketing for Community Coffee Company, Cracker Barrel and more.

At The Human Bean, which has 300 locations open and in development, she will manage brand strategy, menu innovation, advertising and digital initiatives.

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